Yerevan Wine Days Festival in 2023

The "Yerevan Wine Days" event, which has an important place in the development of the Armenian tourism industry, will be held for the 7th time in a more extended version. The main goal of the event is the same - to promote event tourism in Armenia and to ensure the recognition and popularization of our country as one of the oldest winemaking cradles. The YereWineDays campaign will last one week, from May 29 to June 4, the festival will be held from June 2 to 4 of June, from 16:00-23:00, on the central streets of the city: Tumanyan-Saryan-Moskovyan crossroads. During the campaign, several charity dinners will be held with an invited international sommelier and with a special wine set menu. The dinner will be accompanied by a wine master class presenting narratives of each wine. Tickets will be available from February. We are going to organize also master classes for focus groups: HoReCa segment representatives, young winemakers, and wine enthusiasts. The next initiative during the "YereWineDays" campaign is restaurant week with the participating restaurants. During one week the restaurant visitor will be introduced to the special menu with a wine treat. The next exciting news is that the "YereWineDays" campaign will be held in supermarkets too helping to promote Armenian wines. The festival visitors will have also a chance to buy or order 400+ wines from one spot. Entry to the event is free for everyone, but to enjoy the presented wines, you need to purchase a special "Wine Tasting Package". The "Wine Tasting Package" includes: a two-seater tote bag, a branded wine glass, 12 coupons, a booklet containing information about all participating winemakers, discount coupons for restaurants and other interesting and meaningful information, as well as special pages for making notes about preferred wines. The package will cost 12,000 AMD. Apart from the packages, branded wine glasses will be sold separately for AMD 4,000 and coupons for 12 items worth 3,000 AMD.

After the collapse of the Soviet Union, the wine industry faced many challenges, including a lack of investments, modern technology, and marketing. However, in the past decade, the wine revival has been gathering momentum, thanks to the efforts of passionate winemakers, entrepreneurs, and enthusiasts who value quality, diversity, and sustainability. The wine festival in Yerevan is a showcase of this revival, featuring dozens of wineries, tastings, seminars, concerts, and cultural events.

Apart from the wine tastings, the wine festival in Yerevan also offers a rich cultural program, which includes live music, dance performances, art exhibitions, and cooking demonstrations. You can watch the folk dances of Armenia, listen to the jazz bands, admire the paintings and sculptures by local artists, and learn how to cook the traditional dishes such as dolma (stuffed grape leaves), khorovats (barbecued meat), zhingyalov hats (herb-filled flatbread), and of course, lavash (Armenian bread), which is listed in the UNESCO intangible heritage list. You can also buy souvenirs such as wine glasses, cheese, honey, olives, and other delicacies, as well as books, CDs, and DVDs about Armenia's history, culture, and wine.

The gastro-zone will feature Armenian and Artsakh winemakers, restaurants and cafes, thanks to which festival visitors will be able to taste incomparable wine in combination with different dishes. Guests will have the opportunity to taste more than 400 types of wine from 40 manufacturers .

This year there will be one big stage, which will be located at the intersection of Tumanyan-Parpetsi Streets . Guests will enjoy atmospheric music performed by various music bands.

One of the most important missions of Yerevan Wine Days is educating the public about wine culture . During the 2023 "Yerevan Wine Days" festival, wine courses will be conducted on a specially equipped stage where various Armenian and international wine experts will speak about the proper combination of wine and food, the right choice of glasses, endemic grape varieties, etc. There will also be a gastro show maintained by an international chef. Wine courses will be accompanied by wine treatment.

And for the first time in its kind, there will be an audio theater contributing to the spread of wine culture, with romantic atmosphere and wine hospitality. In the Wine and Gastro Show zone, presentations will be held 5-7 times a day in 3 languages: Armenian, English and Russian.

This year, there will also be a charity zone, where public organizations involved in providing soldiers with education and health care will present their activities, raise funds, and sell self-made items .

The wine festival in Yerevan is not only a seasonal event but also an educational and social platform that promotes the values of wine culture, such as responsible drinking, environmental protection, and social inclusion. The organizers of the wine festival in Yerevan collaborate with various NGOs, universities, and international partners to raise awareness about the benefits and challenges of wine production, consumption, and trade. They also support the initiatives that aim to empower women, rural communities, and young entrepreneurs who are involved in the wine sector. By attending the wine festival in Yerevan, you not only have fun but also contribute to a worthy cause that helps improve the lives of many people in Armenia.

Whether you visit Armenia for the first time or for the tenth time, the wine festival in Yerevan will surprise and delight you with its flavors, colors, and aromas. The festival is a delightful and exciting event that offers a rich and authentic experience of Armenia's wine heritage. You can taste, learn, enjoy, and make new friends in a friendly and festive atmosphere. So, mark your calendar for May and raise your glasses to the wine festival in Yerevan! Cheers!